Parkinson's Community Los Angeles (PCLA)
After a bold rebrand, PCLA heads into the future with confidence and clarity and is poised to become the leading organization in helping the Parkinson's community live their absolute best lives.
The Challenge
PCLA had two main goals heading into 2025:
- Be recognized as a leading organization serving the Parkinson's community
- Reach its fundraising goals for 3 major campaigns
The biggest roadblock was PCLA's current brand or lack thereof, making it difficult to stand out from other organizations and develop engaging multi-channel fundraising campaigns.
The Solution
We helped PCLA answer the most important question: "What makes PCLA remarkably special?"
The answer: it's people and commitment to improving the quality of people with Parkinson's lives NOW!
PCLA does not facilitate research, it delivers tools, resources, videos, webinars, support groups and so much more.
The rebrand captured the vibrancy, energy, and spirit of PCLA while giving it a clear fingerprint and point of view.
The Results
- 25% increase in monthly traffic
- 3 successful campaigns in 2025
- An excited an engaged board
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